I am loving this and I just have to share it with you! There is a new campaign being jointly run by The Ad Council, Maddie’s Fund, and The Humane Society. The whole premise of the campaign is to help people understand that there are good pets at animal shelters. They are good animals just waiting for their loving forever homes. So many people have the wrong idea about shelters – they think that all the pets there have behavior problems or they are sick or they are just plain un-adoptable. And that is just not true.

Not true at all. My sweet Lucky boy came from the shelter and you will have to look long and hard to find a sweeter dog. Long and hard. Honestly – not kidding at all – in the seven years he has been with us – I can tell you of only two people who have not fallen in love with him. I am completely not exaggerating. I know I’ve got some blog readers out there that can bear witness to this fact. He could be the ‘poster dog’ for shelter pets!

I really could carry on about this issue – and Lucky – all day and that is not what I want to do with this post. I would like to share with you the cool campaign to change America’s thinking about shelter animals. Let’s start with the two public service announcements. You are going to love these!

This first one is called “Ditched” ==>

Poo on Randy!! But wasn’t that dog the best? I love that one!!

Now this next one is called “White Collar”" ==>

Watch out for your cheeseburgers! Haha!

And this last video is the informational video from HSUS, featuring Wayne Pacelle and others,
telling you all about The Shelter Pet Project ==>

Information from the Pet Adoption Fact Sheet:

CAMPAIGN OBJECTIVES:

==> To eliminate the stereotype that there is something wrong with shelter
pets.
==> To make shelters the first choice and desired way for acquiring a
companion animal.
==> To increase the rate of animals adopted from shelters.

TARGET AUDIENCE:

==> Primary: The “Swing Voter.” These are the approximately 17 million
individuals who will be acquiring a pet within the next year, but
remain undecided on where they will acquire their pet from.
==> Secondary: Pro-adoption advocates

DID YOU KNOW?

==> Of the 8 million pets that enter animal shelters each year, between 3
and 4 million healthy and treatable pets are euthanized each year in
shelters.
==> Each year approximately 4 million pets are adopted.
==> It is estimated that 17 million people plan on acquiring a pet within
the next year.
==> In its 60 year history this is the first non-human focused issue that the
Ad Council has worked on.

Please visit The Shelter Pet Project today and help out in any way that you can – you could even just spread the word like I’m doing here on my blog! Or click my Twit This! button below to spread the word to your Twitter followers!